Hotwire
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The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha.
In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.
What does this mean for brands? Well, in a nutshell, we need to be more subtle in the way we communicate with Generation Alpha. It’s less about talking to them and more about helping them at their point of need – fulfilling a request or helping them solve a problem.
Intrigued? Thought so. Download our report below – Understanding Generation Alpha – to get further insights about the consumers of tomorrow.