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Understanding Generation Alpha


Hotwire has over 20 years of igniting possibilities for tech businesses. Hear our expert views and insights from our team on the latest developments in the industry.

The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha.

In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.

What does this mean for brands? Well, in a nutshell, we need to be more subtle in the way we communicate with Generation Alpha. It’s less about talking to them and more about helping them at their point of need – fulfilling a request or helping them solve a problem.

Intrigued? Thought so. Download our report below – Understanding Generation Alpha – to get further insights about the consumers of tomorrow.