Success Story
Reaching creatively minded students
268
Competition entries
Discover
ASUS wanted communications support for the launch of its new VivoBook range of laptops. A key target demographic was creative students.
1 Plan
Hotwire UK conducted research on audience purchase drivers and how students would use the laptop. We fed that into our central creative platform designed to help students have their voices heard and learnt they wanted to connect creatively online on topics they care about.
2 Deliver
Tapping into these insights, we developed a creative competition targeted at students. We utilised a blend of integrated elements to attract attention, including video, a microsite, social, PR and carefully selected influencers.
3 Prove
Our competition attracted 268 entrants. More widely, the communications activity delivered tens of thousands of clicks, engagements and likes involving influencers and other social outlets. We also ran paid advertorials with UNILAD.
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