Making Qualcomm’s Halo shine

Discover

Qualcomm’s Halo technology was developed for recharging electric and hybrid cars in a simple, cable-free way. This solution is suited to charging vehicles when stationary but also opens up the possibility of dynamically charging a vehicle while it is being driven.

Plan

The target audience was defined as innovators and early adopters. It was essential to familiarise relevant target groups with the capabilities and potential of this exciting new Wireless Electric Vehicle Charging (WEVC) technology and associate it with good performance. 

Deliver

Nothing beats personal connections. So as well as spreading our messages via press releases and bylined articles we got in touch with electronic and automotive influencers to offer briefings with Qualcomm experts on how the Halo technology works. 

Prove

Over 40 journalists tested Halo on site across a range of events in which we participated, including Formula 1, Formula E and automotive electronics congress ELIV. We achieved 48 pieces of earned media coverage
in six months.

40+

Journalists attended events and had briefings on-site

48

Pieces of earned media coverage in the first six months

10

Thought leadership articles

Hear it first

Sign up to get the hottest headlines,
delivered straight to your inbox.

Hotwire branded background image

More case studies

Communications & Brand Strategy

Brightspot eclipses its parent

Let's get to work

Whether you’re looking for a new communications consultancy partner or a career at Hotwire, we’d love to hear from you.

Hotwire branded background image