Breaking into banking

Discover

UK based open banking business Bud wanted help preparing and executing communications around its corporate fundraise. An airtight communications strategy and confident media relations capabilities were critical in establishing it as a trusted fintech.

Plan

Given the significance of the announcement to the business, Hotwire had to position Bud in the right way to the stakeholders involved in the investment round. We built the strategic launch messaging, created collateral material and trained Bud executives to face the media.

Deliver

Attention to detail ahead of the big day allowed Bud to reassure investors everything was in hand while we focused on what we do best: delivering excellent media results. Post launch we secured ongoing thought leadership traction around the business.

Prove

Our work delivered a host of coverage in top tier business and financial services media including Financial Times, CNBC, Bloomberg and Reuters. In so doing, we made a name for Bud in the world of banking while connecting with important investors and other key stakeholders.

72

Coverage hits with international business and FS media

17

CEO media interviews

763

Social mentions of Bud

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