Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the charity and the issues faced those who live without access to clean water, reliable toilets and good hygiene.
Our borderless team will work in collaboration with WaterAid globally to help communities unlock their potential, break free from poverty and change lives for good. The goal of our efforts is to drive donations, volunteering and advocacy for the charity.
The partnership kicked off at our annual Bootcamp in Dublin when WaterAid representatives presented their brief to the entire agency. In keeping with this year’s Bootcamp theme – Unleash your Creativity – we asked over 280 of Hotwire’s finest creative minds from over 20 countries all in the room to think limitless and develop campaign ideas to span all areas of the globe.
Our global CEO Barbara Bates commented “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life changing. It’s because of this, we’re both determined and excited to support the charity and use the skills we hone on a day-to-day basis to give something back. Our team thrives on telling great stories that make connections and drive impact. WaterAid has an abundance of amazing stories to tell and we’re proud to be partnering with Fiona and her team to make sure the world hears them.”
Fiona Callister, global head of media at WaterAid said “We’re delighted to be working with Hotwire to help raise global awareness of the crisis we are trying to fix, the work we do and how the public can support us. It’s been wonderful to have an organisation, such as Hotwire, reach out and offer support – so taking them up on the offer was a no-brainer. With 280 highly skilled Hotwire brains on one brief, we’re more than confident the campaign will yield amazing results.”
Founded in 1981, WaterAid works across 28 countries, providing communities in the developing world with clean water, decent toilets and good hygiene. In the last year alone, WaterAid has made huge progress, providing 1,357,000 people with clean water. However, there is work to be done, with 785 million more still living without clean water and 2 billion who don’t have a toilet – the basics to live healthy lives.
To read the full press release, click here.