Success Story
Making waves in WFH
38K+
Net new visitors in under 3 months
95%
Of website traffic new to Intermedia
93%
Lift in activation, nearly double the industry standard
115%
Lift in emotional intensity and emotional association
Discover
Intermedia had a low-profile in the crowded unified communications market. It needed to elevate its communications strategy above the better-known competitive set at a time when, due to COVID, everyone was promising a better ‘Working from Anywhere’ experience.
1 Plan
It was vital to understand where the unique opportunity was. After an overall brand audit and proprietary audience research, we created a plan around the brand promise of better human connection and mapped it back to pain points overcome by Intermedia solutions.
2 Deliver
Translating problems into solutions that were both functional and emotional, our brand awareness campaign and thought leadership work reached SMB target audiences via channels such as influencers, key media outlets, sales enablement, direct targeting and more.
3 Prove
The campaign drove 38,000 net new site visitors in under 3 months, with a very impressive 95% of trafficnew to Intermedia. We also achieved high emotional brand resonance, at almost double the standard industry benchmarks. This included a 93% lift in activation.
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