Success Story
Influencing UK tech influencers
50+
Pieces of organic social coverage achieved
406+
Potential reach of social coverage on Twitter, Instagram, YouTube
Discover
Qualcomm wanted to educate consumers and a non-traditional media audience about the efficiency, battery and power benefits of choosing a phone with the right processor.
1 Plan
We took a phased approach to ‘influencing the influencers’ by being educative and tapping into agendas and content needs to build lasting relationships and results. Firm campaign foundations were called for so that the influencer work wouldn’t be considered a one-off.
2 Deliver
Academy Day,hosted in London, provided eight qualified influencers with an overview of Qualcomm’s business history, technology milestones and USPs, in addition to an overview of how to create compelling online content presented by Kate Russell, BBC Click.
3 Prove
Influencers were also taken to Mobile World Congress as Qualcomm guests to attend company and OEM announcements and tour booths. Others were briefed at roundtables on embargoed product news, paving the way for outstanding coverage.
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