Success Story
Raising Schneider’s C-suite profile
4,553
LinkedIn views
800k
Twitter reach
200%
Increase in Twitter followers
Discover
Schneider Electric is a European multinational giant providing energy technologies and digital automation, with a strong emphasis on sustainability. It needed help getting noticed in a noisy and crowded market.
1 Plan
In 2014, Schneider called on Hotwire to define its messaging and create a programme to elevate the public image of its C-suite.
2 Deliver
Hotwire conducted messaging workshops to develop unique storylines for Schneider’s CMO. These fuelled content for blog posts and by-lined articles. Additionally, we conceived and implemented a comprehensive social strategy.
3 Prove
The social media activity subsequently earned the company the Grand Prix of the Communication & Enterprise Awards – a prestigious recognition for outstanding communications in France.
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